Keystone Film's Blog Articles

A Message from the Owner and Executive Producer, Stu Kirshenbaum

Horse racing has been a passion of mine ever since my grandparents took me to the racetrack (Delaware Park) when I was six years old. It was truly love at first sight.

I’ve been blessed with a professional career that put me at the highest levels of network sports television for several decades, first with Major League Baseball and later with ESPN. My work has been honored with five Sports Emmy Awards.

For roughly the past 10 years, though, I’ve been fortunate that my avocation, horse racing, has also become my vocation, thanks to my launching of Keystone Films.

We work with national organizations, such as Equibase, but the bulk of what we do involves our work as thought leaders, marketing and promoting racing and breeding—both standardbred and thoroughbred—in the Commonwealth of Pennsylvania. We’re fortunate to have several clients, including the Pennsylvania HBPA, the Pennsylvania Horse Breeders Association, and the Standardbred Breeders Association of Pennsylvania. Each client provides wonderful opportunities as well as unique challenges. What we do here at Keystone Films is anything but “one size fits all.”

These blog articles will detail what we do and delineate the differences in the organizations we serve.

Blog Articles

Pennsylvania HBPA turned to Keystone Films

Pennsylvania HBPA Positive Messaging Campaign

By Stu Kirshenbaum | Nov 14, 2023

How Misinformation Can Be Detrimental In 2014, the Pennsylvania HBPA, representing the horsemen (owners and trainers) at Penn National and Presque Isle Downs, faced an onslaught of negative publicity, potentially causing significant reputational damage. When casino gaming was legalized in Pennsylvania, the framers of the legislation wisely included a provision stating a small portion of…

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