Pennsylvania HBPA Positive Messaging Campaign

Pennsylvania HBPA turned to Keystone Films

How Misinformation Can Be Detrimental In 2014, the Pennsylvania HBPA, representing the horsemen (owners and trainers) at Penn National and Presque Isle Downs, faced an onslaught of negative publicity, potentially causing significant reputational damage. When casino gaming was legalized in Pennsylvania, the framers of the legislation wisely included a provision stating a small portion of…

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